Let readers comment or ask them to send you feedback. Offer a discount or a free sample if your readers do not share feedback with you. Allowing comments makes them feel like a part of the community. Use the feedback you get to improve your techniques.
Vary the language in your writing, and communicate with everyone, no matter their level of education. Do not hesitate to get into details when you are marketing a highly-technical product. However, you should also include a detailed explanation for anyone who lacks the experience to understand complicated technical terms. Keeping everyone informed with detailed explanations will earn more respect, and give you credibility with your entire audience.
Be careful of people that claim to be experts in article syndication. Most people who write on the topic also make a living writing on the topic, meaning they possibly have never marketed an article for a business other than their own in their life. Still, they may have some beneficial information for you. Just be sure you take their intel in due course with your own experiences.
You should write in your native language. Your readers will be able to tell if you are not writing in your native tongue. You might end up with an article riddled with errors. Besides, each culture reacts differently to marketing techniques and what works with an English-speaking audience might not convey a positive image of your business to another audience.
Suitability is the name of the game. You should consider your readers in everything you write. Creativity must be maintained while meeting the needs of the readers. If your creativity closely matches the magazine’s interests, then you are more likely to have an editor send an acceptance letter to you. How satisfying would it be to have your article in the magazines?
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