Know who your audience is. After you get a small list going, go a step further and find ways to get them to invite their friends on board. Always include a subscribe link in your email; hopefully people will pass it on to their friends who might have an interest in what you have to offer. Your subscriber base will grow by itself.
Do not ever send emails with headlines such as “Buy now”! It will eventually backfire. These kinds of approaches are overused, and can give your emails a spam-like feel. It can cost you customers. Customers are aware that you want them to buy your products, so take the time to establish a strong relationship with them. Show them special deals or great products you have, but do it in a professional, helpful way. They will appreciate your efforts and be more likely to purchase from you.
To get customers enthused about getting your emails, give prizes away through your newsletter. This form of e-mail marketing not only gives your readers a real value for their participation, but also encourages them to refer friends. In fact, a referral program is a great way to grow both your email base and your customer base.
Use A/B testing to test out different combinations in your subject line. Choose an email and use two different subject lines to see what works better. This strategy will show which subjects customers open, and which get ignored and sent to trash.
When adding consumers to your email list, require that they double opt-in. Although it is an extra step for your customer, you can be more confident that your customer is genuinely interested and it also reduces the risk of trouble with your email provider for spamming.
Generally speaking, it is not a good idea to send out important marketing email messages during major holidays. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. Of course, you should adapt this to your target audience. This may include emails regarding things like Black Friday and other sales or specials that go on.
The above should give you a better understanding of how e-mail marketing works and how you can benefit from it. So, implement all you have learned and you will surely see an increase in your site’s popularity.
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