Many times the subject of email marketing is not interesting enough for people to pay attention. However, if you strive to learn more about marketing with email, you’ll soon appreciate just how effective it can be.
Never send out unsolicited marketing emails. Sending an unsolicited email is a mistake; people might start marking them as spam. This not only hurts your reputation, but ISPs could end up blocking your emails if a lot of people complain about your unwanted emails.
When developing an marketing via email plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If you do not do this, you will be accused of sending spam, and it may cause you to lose some customers.
Use A/B testing of your subject lines to test effectiveness. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. This lets you know which subject lines are successful and which need some work.
Remember the importance of consistency. Your emails should all feature the same colors and company logo. Make sure that the font you use is readable. Soon, your readers will recognize the emails you send out and look forward to reading them. Familiarity is a crucial factor to the success of your e-mail marketing campaign, and your overall business.
Always obtain permission before you contact your customers via email. Very often individuals consider unsolicited emails as junk mail and do not open them. You may also be in violation of your ISP’s policies if you send out mass emails to customers who have not chosen to receive them.
Make sure that you get permission from any subscriber before you decide to send them an email. If you start sending out what is considered spam, the results aren’t going to be very good. Some may dislike unwanted emails so much, they decide to no longer buy from you or work with you.
Put information that is useful in your emails and avoid only including information to make a sale. Give subscribers unique articles and things that might be unavailable on your site. Promote special offers on products and services in your emails that are exclusive to your email customer. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases.
This article should have shown you some ways to ensure that your email marketing strategy helps you achieve all of your business goals. Using this powerful advice can result in increased sales and increased profits for your business.
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