If you have an email address, then more than likely you have encountered marketing via email in some form or another. Email marketing lets businesses market to potential and current customers using emails. If marketing with email is something you think could be useful to your business, keep reading for great ideas.
Create email copy which is personal and endearing. It has been shown that when customers feel a personal connection with a business, they are more likely to continue their relationship. It could be highly beneficial to find out the reason why they opted in, and use this information in your email.
Don’t email people that you do not know. Sending emails to people who have never heard of you or what you have to sell is spam. This will have them thinking if they know who you are or even care about what you are selling. This can lead them to just toss your email, which just wasted your time.
Avoid using the words “Buy Now”. This is not a very effective approach. Overbearing sales techniques such as these cause you to come across as a spammer, potentially losing your customers. They will know that you only care about selling services and products, you want to have a good relationship with them and be considered a professional. Your subscribers will take notice of your methods, and will be more likely to make a purchase from you.
Use A/B testing of your subject lines to test effectiveness. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This allows you to determine which subject lines are successful and which ones are simply ignored.
Get permission if you are going to contact customers by email. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. It also puts you at risk of being in violation of the policies of both your ISP and your email provider if you are flagged as being a spammer.
Keep in mind that the point of marketing, through email, is sales. Every email should be a way to get clients to make a purchase. This can be done in a few different ways, including providing information on new product launches, revealing new ways to use existing products, or offering discounts on popular products.
Marketing by way of email is an everyday occurrence that pretty much everyone is used to by now. It is a great technique that can be used to advertise to customers using email. It can work very well as a marketing strategy if utilized right and that can be easily done by using the advice given to you in this article.
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