Business owners who are new to marketing with email usually do not know the rules for proper email etiquette. There are steps you can take to make sure you are handling your marketing professionally. If you are looking for the right way to go about e-mail marketing, read on.
Make every effort to strike a personal tone in your emails. When you are seen as a person, as opposed to a generic email, your customers will respond with their business. As an example, if you happen to know the reason they signed up for your emails, then be sure to include something about that in your email.
Focus on your target market. After you have gotten a few readers subscribed, come up with ways to induce them to get their friends signed up. Include a link to subscribe at the top of your emails so that anyone who receives a copy that has been forwarded from a friend can sign up as well. After this, your base should begin to grow on its own.
To get your consumers excited when it comes to receiving emails, give them special discounts or promotions through the newsletters that you send. Email promoting makes your readers feel more valued, as well as encourages them to invite friends. You may even want to offer a referral program that will allow you to expand your mailing list in a major way.
Always get permission before contacting any customer via email. Unwanted emails qualify as spams and most people will simply ignore these emails. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted.
It is a very good idea to require people that are interested in receiving emails from you to double opt-in. This means all your subscribers will join your mailing list willingly and know what they are signing up for. You will be less likely to get in trouble for sending out spam.
Generally speaking, it is not a good idea to send out important marketing email messages during major holidays. People generally don’t spend as much time on the Internet during these major holidays, so they may never open your email, or open it too late to take advantage of your offer. There are exceptions, of course. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
As said previously, business owners must use proper protocol with email marketing. If you are not courteous to your customers, you will quickly see them dropping out of your email subscriber list. Apply this article’s advice to please your customers and avoid annoying them.
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