One of the biggest concerns for new business owners or operators is attracting more customers without it costing them a small fortune. A practice that fits with such a concern is what is known as marketing with email. If the tremendous opportunity this presents is something you are unaware of, keep reading. The piece that follows will explain it all to you.
Do not engage in the distribution of unsolicited email. Sending an unsolicited email is a mistake; people might start marking them as spam. Not only is this bad for your reputation, but some ISPs might block your IP address if too many people complain that you are sending unsolicited marketing messages.
Be sure you have good content in your emails and that it isn’t all a marketing pitch. Send subscribers information they can’t find on your site. Include offers for your products or services. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases.
Do not send any more than a single email message a week. Most customers receive lots of messages per day and don’t have time to read them all. Sending emails too frequently makes it more likely that your customers will stop reading.
Marketing emails should contain very few graphics. Some email servers block graphics, so avoid graphics to get your message across more effectively. As well, emails that are heavily laden with graphics are often seen as junk or spam mail by email programs, meaning your email could land in a junk folder very easily.
The more choices and options you provide to your customers will help to generate an effective marketing via email campaign. They should be able to choose how many emails they wish to receive and how often, as well as how much personal information they will be giving you about themselves. The more perceived control the customer wields, the more at-ease they will be handing you everything you need to succeed with them.
Make sure that your customers give you permission before sending them correspondences via email. If you do not, you will risk losing trust of the customers and who they interact with, creating a bad name for your business. You may even be blacklisted, which really hurts your company’s credibility.
Learn the things you should avoid by checking out what people think is spam. Make an email account, display it around the Internet, and look at the spam come in. Study these emails for examples of what not to do, and tweak your own campaigns as needed. Taking measures to keep you from spammers can boost your brand’s credibility.
Provide customers with some incentive in your emails to them. They are far more likely to conduct business with you when you offer them a very appealing reason to do so. For example, you can offer free shipping on purchases over a certain minimum dollar amount for those who click on a certain link and place an order on your site.
As you can see, any business can utilize marketing via email techniques to get more customers for a fraction of the cost of most marketing campaigns. With e-mail marketing as cheap as it is, there is really no excuse for not using it. Use the tips you’ve found here to build your own successful campaign.
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