When people think of marketing via email, they assume it is a way to spam and do not care to learn more about it. You need to create emails that entice your customers to take action based on the email. Read on to find out some great ways to use marketing with email.
Be sure that you’re not sending out marketing emails that are unsolicited. If you send emails to those who never signed up for them, they are likely to report your messages as spam. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies.
E-mail marketing is about getting people to buy your products. Your emails should bring readers a bit closer to actually buying. Share information on a brand new product, talk about how to use an older product or offer a special promotion.
Avoid sending out important marketing messages too close to major holidays. Your emails may get overlooked since many people aren’t around their computers at this time. Of course, you can take advantage of certain exceptions. For example, an email about your Black Friday deals.
When designing your email materials, try not to overuse graphics. Some email servers block graphics, so avoid graphics to get your message across more effectively. Additionally, your email is more likely to end up in a junk mail folder should graphics be overused.
Place your unsubscribe link in a conspicuous place in your email, like the footer. Don’t make the link to unsubscribe hidden or difficult to find. Your reader must feel like it is their own personal choice, whether they continue to receive your emails or not.
Offer special deals for customers who subscribe to your mailing list. They are more likely to purchase from you if they are given an adequate reason to. For example, offer free shipping to customers who spend a certain amount after reading your marketing email.
Always make your audience a priority when you send out emails. Think about what readers might want to see. What reading material would interest them? How can delivering on those questions make you money? Use these answers to chart a course for yourself.
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